http://www.helium.com/items/376158-the-fashion-stereotypes-associated-with-brand-names-abercrombie-to-hot-topics

In this article, a girl explains how she views people differently in different clothing stores. She uses Hot Topic and Abercrombie as her contrasting examples. She explains that when she sees each person in a different store she thinks of them in a different phase pf their life. Explaining that we go through different phases when we grow up and match our clothing according to which ever phase we are in.